Executive coaching

Brief overview

Business coaching is aimed at personal development, personal and
professional maturity, broadening of horizons and the associated more efficient
coping with difficult or unresolved situations.

What has changed?

Today, change is faster, more complex and continuous, making the demands on leaders more diverse than ever. The "new" flexibility requires the highest level of self-awareness and the fastest possible action in order to be well equipped for the new everyday business environment. 

What is the core issue?

In essence, it is about recognizing one's own thought and action patterns/programs, changing the skills - especially the agile mindset - that limit one, expanding one's own personality profile in the best possible way and using it in the best interests of the company and the people in the company. 

What is the benefit for you?

The concrete benefit for you is your personal development with a focus on agility in order to be a role model for your employees and colleagues. You are the linchpin for recognizing paradigm shifts, gradual as well as rapid changes, possibilities and opportunities - for you personally as well as for your company. What changes for you with coaching? Your perception and your mindset will change and develop significantly - step-by-step, within an evolutionary development process. You set the pace and the content! We accompany and support you in this process. You make yourself fit for your future - with the help of your coach.

Our understanding of business coaching is that we are your companion and sparring partner for your personal development projects. We will challenge and encourage you to shape your path so that you can cope more optimally with business demands. Our approach is solution-oriented and less problem-oriented.

Our approach is that business coaching is a conversational context within which the coachee, with the support of a coach, regularly works on the most important issues of his or her professional and personal development. Since we assume a systemic interaction of characteristics, persons and environments, the conversations refer to the whole person in his or her different social contexts. Basic assumptions on our part are that the coachee is a healthy, creative and resourceful person who has all the abilities for professional and personal development within him or her. The coaching conversations are solution and future oriented, i.e. it is less about the question of the origin or the reasons for a problem, but more about finding a concrete and realizable goal and the necessary steps to reach it.
Target. The coachee's success is at the center of everything we do. It is the coachee alone who defines his professional and personal goals.

Business coaching in the Vuca world

Business coaching is primarily concerned with you as a personality in order to promote your personal maturity and development. What happens in coaching?

  1. The coachee discusses and develops professional and personal goals with his coach and works out the necessary steps to achieve this goal. The coach supports the coachee in finding his or her path and following it consistently by defining milestones and development steps with him or her.
  2. The coach encourages the coachee to tackle coordinated issues and put concrete plans into action. He discusses emerging problems and possible setbacks with the client and works out ways out of difficult situations together with him.
  3. The coach is a non-judgmental mirror of the coachee. He gives open and honest feedback and challenges the client's views and attitudes with the aim of broadening the perception of perspectives for action. At the same time, the client is the unrestricted client of the coach and is supported in all phases of the development process.
  4. Especially in the VUCA world - (VUCA is an acronym and stands for volatility, uncertainty, complexity and ambivalence. It stands for a state of change and uncertainty that shapes our present and future. VUCA thus stands for the dynamics in digital and globalized markets and is largely perceived as a threat if we leave employees alone with it. It means constant change and unrest. Employees and also managers in companies react to the VUCA phenomenon with various behaviors.

What are we specifically concerned with - what do we want to achieve?

  • The basic goal of coaching is to make the coachee successful. Success is measured by the coachee's specifications and not by objective standards. To this end, the coach works with the client to develop perspectives and strategies for achieving professional and personal goals.
  • Through coaching, the coachee experiences new perspectives that allow him to see his current position and possible alternative actions more clearly. Vague wishes and needs are transformed into concrete and achievable goals. As a result, the client becomes more flexible in choosing within his various options for action, and he more consistently implements necessary steps to achieve a desired goal.
  • Necessary development steps can arise at all levels of the personality: from the change and implementation of concrete behaviors, to the balance between work, family and leisure, to the development of a sustainable self-concept.


  • After an initial meeting, in which the client gets to know the coach and his or her way of working and in which possible topics and questions are already discussed, coachee and coach make individual follow-up appointments.
  • Clear change targets are defined in order to be able to act very consistently in this direction.
  • In addition to the stand-alone coaching sessions, there are phases of observation in daily business (so-called shadow coaching), in which the coach accompanies his client, where possible, in daily business and then discusses resulting issues with the client. The duration of the individual sessions is usually between two and four hours. In individual cases, however, daytime appointments can also be arranged. It should be more intensive to start. In the first 2-3 months, a session should take place every 2-3 weeks. This should take place in a face-to-face meeting, in between weekly telephone sessions (approx. ½-1 hour) can also be inserted.
  • In general, however, there is no minimum duration for coaching. If the issue is resolved after a single session or if it turns out that the chemistry between coachee and coach is not right, the coaching can be terminated by either side at any time. In particular, there is no obligation on the part of the client or the coachee to complete a certain number of sessions.
  • For specific concerns, a session count of about 6-8 two-hour sessions spread over a period of about 2-4 months has proven successful. Top executives who have recognized the value of a personal coach often want long-term support. This is often done on the basis of so-called reflection meetings, which usually take place 2-3 times a year.


As a coachee, you have high expectations of your coach. And rightly so. Your coach is someone with whom you can discuss everything that moves you. Someone who stands behind you unreservedly and supports you in your personal development. Someone who gives you open feedback without judging or even condemning you. Someone who shows you new perspectives, but does not try to push you in any direction. Someone who doesn't give you cheap advice, but helps you find your own answers.